North America

Published Article in the Cape Business Journal

April 25, 2013

Boomer business owners beware … A shot across the bow

Written by: Terry Shepherd                                                                   Published: Cape Business Journal

Baby boomers – the generation born between 1945 to 1964 – were originally defined because of the peak birth rates that resulted from the men returning home from WWII after their long absence. Since their birth, they have supercharged the economy with their unprecedented sheer numbers, creating huge waves of demand and opportunity. From the baby years of diapers, baby furniture and toys, through childhood needs for bicycles, school clothes and new school facilities, to young adulthood demands of automobiles, college enrollment and new home construction, each age cycle brought new demands and new business opportunities. In the aftermath of their wake, however, they also leave a trail of excess supply, as the generation that follows them is significantly smaller…

…So it is with his warning that I want to reach out to the Boomer Business Owners. As with every cycle before, B.B.Os will all be heading to the exit gate from their business at relatively the same time. Think about it: There will be lots of sellers hitting the marketplace at the same time, with a small pool of potential buyers from the generation that follows.

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