North America
Starting Your Business

Starting your business on the right track

Thinking about starting a business? Before you take one more step contact ROCG and meet with an ROCG Business Specialist at NO COST TO YOU. Each of our specialists has at least 20 years of expertise in helping new entrepreneurs create successful companies — and it all starts from Day 1!

ROCG understands that business ownership goes well beyond the development of a product, idea, and/or service. It is even more than just the start-up filings, planning and financing. It is a process of continuous decisions, execution and monitoring. You cannot do all of this effectively by yourself.

Statistics show that more than half of the new entrepreneurs reading this will be out of business within the next five years. Why is that? Simply put, new business owners do not consider what will happen after the company is established, the preliminary paperwork is filed, flyers are made, the website is up and doors are opened. That is when it gets really tough.

Owners get caught up in the day-to-day operations and become overwhelmed when they are running their companies alone. ROCG can prepare you for what is coming around the corner, guide you through critical business decisions, and work alongside your business to help you overcome the common roadblocks to success.

Services list

  • Business Strategic planning
  • Business Plan Review
  • Validating your Business Model
  • Market or product research
  • Management Coaching & Mentoring
  • Monitoring your Business
  • Capital Raising assistance


My business would not be what it is if it had not been for the initial guidance of Ronen and his team. He was willing to go the extra mile and was willing to stand by his satisfaction guarantee in such a way that I will absolutely hire him again for changes in my business as it moves to the next level. I was very impressed with how much effort he put into learning my industry so as to best be able to advise me.

~ Kelly T, Business Owner - Michigan
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Both the marathon runner and a successful business owner look ahead and set a challenging stake in the ground of where they want to be sometime in the future. To be winners, both realize that they can’t just aimlessly move ahead and only rely on hope to reach their end goal.

Earlier this month I was reminded that one of the key reasons for going into business should be to provide more time to enjoy a “quality of life” for myself and my family. Rather than live a life of regret.

Management-by-walking-around and gut checks may help you initially, but their effectiveness diminishes as your business expands and you delegate responsibilities. As your decisions shift to strategies from tactics, you must use accurate data to make data-based choices.

When you start a business you may be able to manage the business effectively by taking control of everything the business does. As the business grows however, this becomes a very ineffective way of managing. That is why ratios or key performance indicators are used to measure key business activities so you can tell whether the business is heading in the direction you had planned.

Self Assessment

1) I have a written business plan
2) My business plan was validated
3) My new business has a clear competitive edge
4) I understand clearly who my customers will be
5) I have a pricing strategy
6) I have a clear go to market strategy
7) I have enough funding to start my business
8) My new business will be more than just a job for me
9) I createded a detailed budget for my new business
10) I'm starting this business with more than 5 team members
11) I considered all the operational issues
12) I know my exit strategy from this business


This book offers a clear and concise way for a privately held business to re-examine itself, to identify the key elements of its success, to develop strategies for ensuring its survival during economic turmoil, and ultimately to build a plan for thriving in the present and the future